{"id":1522,"date":"2026-05-18T10:43:40","date_gmt":"2026-05-18T05:13:40","guid":{"rendered":"https:\/\/blogs.infosys.com\/infosys-consulting\/?p=1522"},"modified":"2026-05-18T10:43:52","modified_gmt":"2026-05-18T05:13:52","slug":"unlocking-nextgen-hcp-targeting-in-life-sciences-through-data-and-analytics","status":"publish","type":"post","link":"https:\/\/blogs.infosys.com\/infosys-consulting\/healthcare\/unlocking-nextgen-hcp-targeting-in-life-sciences-through-data-and-analytics.html","title":{"rendered":"Unlocking NextGen HCP Targeting in Life Sciences Through Data and Analytics"},"content":{"rendered":"<h5>The Need for a New\u00a0Targeting\u00a0Approach<\/h5>\n<p>The Life Sciences commercial model has moved decisively from volume-and-coverage to relevance-and-outcomes. HCP expectations, payer demands for value evidence, and the permanent rise of hybrid engagement mean that \u201cmore calls\u201d no longer equals \u201cmore impact.\u201d Instead, companies must answer three questions in near real-time: Who to prioritize, what to deliver, and how to measure impact. That requires an integrated data backbone, robust analytics, and operational processes that turn insight into action at the time of engagement.\u00a084% of physicians say they prefer to\u00a0maintain\u00a0or increase the share of virtual interactions (i.e., hybrid engagement is now the norm).<\/p>\n<p>Read more in our latest Point of View here: <a href=\"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-content\/uploads\/2026\/05\/IC260218-01_Unlocking-NextGen-HCP-Targeting-in-Life-Sciences-Through-Data-and-Analytics_WEB.pdf\" target=\"_blank\" rel=\"noopener\">Unlocking NextGen HCP Targeting in Life Sciences Through Data and Analytics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Need for a New\u00a0Targeting\u00a0Approach The Life Sciences commercial model has moved decisively from [&hellip;]<\/p>\n","protected":false},"author":1004,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[310],"tags":[576,575,577,578],"coauthors":[443,546,442],"class_list":["post-1522","post","type-post","status-publish","format-standard","hentry","category-healthcare","tag-data-driven-prioritization","tag-hybrid-hcp-interaction","tag-personalized-content-delivery","tag-real-time-decisioning"],"acf":[],"_links":{"self":[{"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/users\/1004"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":4,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/posts\/1522\/revisions\/1528"}],"wp:attachment":[{"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/tags?post=1522"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.infosys.com\/infosys-consulting\/wp-json\/wp\/v2\/coauthors?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}