Marcela Lalikova

Principal Consultant
Accomplished, results-driven consultant brings a wealth of experience in resolving complex marketing technologies and data challenges, optimizing processes, and enhancing customer experiences to define and deliver digital transformation programs. Specializing in choosing and implementing marketing technology, managing, and executing marketing technology projects, as well as evaluating new marketing technologies and recommending how to utilize them to achieve marketing objectives. She has a track record of delivering projects for global multinational enterprises across various sectors and geographies and expertise in strategic alignment, management, and communication across diverse audiences, including business, technology, and marketing teams.