Understanding the growing trend of unclouding

Introduction

Over the last decade, cloud computing has become one of the biggest trends in the IT industry and this trend is projected to grow for the foreseeable future as Statista estimates that the global public cloud market will grow by over 20% in 2024 to about $675 billion, and by a similar rate in 2025.

Over the last few years, a reverse trend has also begun to develop. Organisations have started to move some of their workloads from the public cloud back to on-premises environments. This phenomenon is known as unclouding, declouding or cloud repatriation. A recent survey of 350 companies by Fortinet revealed that 74% of companies had moved at least one application to the cloud and then moved it back to on-premises infrastructure, after failing to achieve the expected benefits. This trend is supported by a Citrix study, which showed that  25% of organisations surveyed in the UK have moved half or more of their cloud based workloads back to on-premises infrastructure.

This article will explore the reasons for unclouding, and the considerations organisations need to make to ensure they make the best decisions on this subject.

Why are organizations choosing to uncloud?

Some of the biggest reasons for unclouding based on user surveys and discussions with enterprises are explored below.

1. Failure to achieve the expected cost benefits of the cloud

One of the biggest anticipated benefits of the cloud is cost savings. Using the cloud allows organisations to manage rapidly growing and unpredictable workloads without having to make large capex outlays on IT infrastructure.  The cloud therefore provides these organisations with the flexibility to manage costs by replacing large capex outlays with smaller opex expenditure based on metered consumption, with improved discounts on longer term reserved compute power. However, several organisations have experienced bill shock with their cloud deployments due to much higher-than-expected operational expenditure, caused by higher compute CPU and memory allocations than required (no rightsizing).

Some of these failures to achieve anticipated benefits, point to issues during the cloud migration exercise, which make it difficult to remediate. These issues include inadequate discovery and dependency analysis prior to migration, lack of application refactoring prior to migration and the absence of a coherent migration approach. For example moving two application servers that are communicating between two on-premises data servers, to different regions in the cloud would incur network bandwidth costs between the servers (per K/bs) whereas prior to migration it would have been a fixed network cost shared by all services.

2. Changing business case due to changes in workload predictability

Another reason for unclouding is a change in the predictability of workloads. Organisations often take advantage of the cloud to manage unpredictable workloads as they grow rapidly. At this stage, the flexibility and agility gained from the cloud provides sufficient advantages especially since the demand patterns are often not yet known. As their businesses stabilise and demand is more predictable, the business case may favour on-premises or hybrid deployments over the public cloud. However it is worth noting that with the correct optimisation and dynamic resource scaling it is possible to optimise cloud services, but this takes expert knowledge and a good understanding of existing workload patterns.

An example of this is Dropbox. The company reportedly saved over $74 million in operational expenditure over two years, when it unclouded about 90% of its workloads from AWS into its own data centres. The company has been able to streamline its costs based on an infrastructure-optimised hybrid cloud environment.

3. Security concerns

According to a report by IBM Security researchers in 2022, almost half of all data breaches occur in the cloud. According to this report, 83% of companies experience data breaches and the average cost of each data breach to each company is over $4.2million. The report also noted that the cost of these data breaches was less for companies with hybrid cloud models than organisations with public cloud models. The findings of this report help to underscore the reasons why many companies are unclouding some of their workloads, as a default connected public cloud service is more open to standard default policies (such as leaving AWS S3 buckets open to the public). However with correctly configured services and strong security governance, the cloud can be made as secure as on-premises deployments.

4.  Limited opportunities for customisation

The cloud offers several major competitive advantages to organisations however, to reap these benefits companies must ensure that workloads are adequately optimised for the cloud. This optimisation requires skills and resources which are scarce and expensive. Several companies are therefore choosing to keep some workloads on-premises to avoid the need to conform to the services and solutions offered by cloud providers. In a recent survey done by Intel, 24% of respondents cited customisation as a key reason for unclouding. Furthermore, the survey noted that certain applications are designed in a way that makes optimisation for the cloud difficult.

5.  Regulatory compliance

The responsibility for regulatory compliance remains the responsibility of a company, regardless of the cloud model it chooses. As a result organisations must consider these regulatory requirements in the choice of a cloud strategy. Whilst cloud service providers offer solutions to meet regulatory requirements such as the AWS DoD cloud, some organisations are choosing to maintain hybrid environments or private environments to take direct control of their compliance requirements.

Is unclouding the way to go?

Despite some of the perceived advantages of the on-premises model to overcome the challenges of highlighted above, unclouding is not necessarily the best or the only solution. There are several considerations every organisation must grapple with, before deciding to uncloud.

Firstly, organisations considering a move to the cloud must ensure that this move is underpinned by a coherent well-developed strategy. Furthermore, care must be taken to avoid the known pitfalls of cloud migration programmes.

Secondly, many challenges that are encountered once an organisation has moved to the cloud can usually be resolved by knowledgeable and skilled professionals. Unclouding should not be an immediate solution to resolve these issues.

Thirdly, it is important to remember that on-premises environments also pose challenges such as large upfront capex requirements, slower organisational agility, and reliability challenges. According to the enterprise strategy group, 43% of organisations that return workloads on-premises incurred costs related to downtime. This underscores the challenges that pushed organisations to the cloud in the first place. A move back to on-premises therefore must be a carefully measured decision backed by a coherent strategy.

Finally, the move to the cloud represents a departure from the comfort zone for many organisations. This is because it requires a paradigm shift in IT divisions including the deployment of new operating models, new skills, and new resources. Organisations must ensure that any challenges encountered in the cloud do not result in a knee-jerk decision to uncloud. Unclouding is a decision that must be carefully made and implemented with the benefit of a well-developed vision and strategy.

How can Infosys help?

At Infosys we have successfully managed some of the largest public cloud migrations globally. We have also helped several clients to setup private cloud and hybrid cloud models.  We are a global leader in next-generation digital services and have been recognised by Gartner as a leader in cloud professional and manged services.  We have over 100,000 Cloud Certified professionals, in addition to specialist vertical teams who bring domain expertise to help in your journey.

Author Details

Tolu Akinluyi

Tolu Akinluyi has over 23 years’ experience in management and technology consulting, as well as in complex transformation management. He combines his expertise in delivering strategic and business-critical initiatives with strong business acumen, and has led several major technology transformations with large matrix multi-geographic teams.

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