After a context of how CMS evolved in the last blog, this blog will be a brief study on how emerging technologies and trends will shape CMS offerings in the future and how web 3.0 will impact CMS products and platforms.
The Headless (2010):
The monolithic CMS used to be convenient for both content editors and developers but in 2010, two new trends disrupted this architecture and gave birth to the headless CMS,
- The introduction of ‘omni-channel’ concept in the form of mobiles, IoT, wearables, etc.
- The entry of advanced front-end frameworks like Angular, React, etc.
Next Generation Headless CMS:
Many first-generation headless CMSs were merely databases with an API, that completely removed the easily manageable content editing feature which was the main purpose of using CMS.
Therefore, the next generation of headless CMSs returned to their origins and provided a rich content editor along with the benefits of headless CMS. This is referred to as the next generation headless CMS.
Role of Artificial Intelligence (AI) in the future of CMS:
As AI gains prominence, we know that it will also play a big role in the content service market. Below are the areas in CMS which can benefit from the use of AI,
- Automated content categorization using AI image detection
- Personalized content with the help of AI data analysis
- Automatic image tagging and categorization
- Real-time SEO suggestion
Web 3.0 and its impact on CMS:
Enormous security issue with centralized data (stored with a few big corporations) in Web 2.0 is the catalyst that gave birth to the idea of the next generation of the web, which is called Web 3.0. The shift from headless distributed content servers to Web 3.0 independent decentralized blockchain data sources will have a significant impact on our current CMS/DXP platforms.
Some of the features of Web 3.0 which will touch and enhance the CMS capabilities as well are –
1. Availability of Open and Secure data sources:
The major change in Web 3.0 that will give momentum to the CMS and DXP platforms is the availability of user-generated content and phygital ecosystems from multiple sources without the involvement of third-party vendors and content distributors. It will allow CMS and DXP platforms to leverage content, curate, and consume based on the best interests of the business.
2. Open data transmission:
Organizations can distribute their innovative marketing content easily by themselves using blockchain networks without the help of a content distributor and with cost benefits.
3. Highly available data:
Users can avail the contents faster with a very low network latency as there will be a high probability that the data is available in some nearby blockchain nodes similar to torrent networks.
4. Intelligent System:
The availability of more user data over distributed servers will make the AI system more open to integration and provide more business value. As a result, CMS and DXP platforms can offer a more personalized experience to users.
5. Use of Metaverse:
As both Web 3.0 and Metaverse are built on blockchain, Web 3.0 will give a boost to the use of Metaverse in multiple industries. CMS and DXP platforms can play a big role here by generating immersive content which will be consumed in the Metaverse world.
People are becoming more aware of the data security laws and regulations day by day and how their data should be processed. Hence with the introduction of Web 3.0, users will have more control over the content that they are generating over different social media platforms and channels. Users will also be able to decide how and when to sell their data. Hence the CMS vendors and organizations who are using CMS, need to be ready for this emerging decentralized blockchain world.
References –
- https://en.wikipedia.org/
- https://itchronicles.com/
