People who work on social media marketing can understand the importance of creating personalized and engaging content to stand out on social media. But creating such content is very challenging and time consuming. Generative AI can make it simple. Generative AI is an exciting field of AI that can generate content. Let us see how it helps in social media marketing.
- Generating Personalized Content
Generative AI can help businesses to generate personalized content for their target customers based on their behavior and interest. Natural Language Generation, otherwise known as NLG, is a type of Generative AI that generates natural written or spoken language from structured and unstructured data. It can enable computers to communicate with users in human language.
- Generating Real-Time Content
Publishing relevant and timely content on social media is crucial for business. With the help of Generative AI businesses can understand current events and trends and generate real time content that responds to it. Also, Generative AI can generate tailor made visuals for their brands and their targeted customers.
- Generating Automated Content
A major challenge for businesses is to create high-quality content consistently. Generative AI can help businesses to automate this process and generate more content very frequently. Moreover customer engagement and support can be automated with Generative AI enabled chatbots.
- Generating Voiceovers
Social Media Marketers are trying to save their resources and spend it on ads. Generating voiceovers with AI technologies is easy and less time consuming. Compared to humans using AI technologies such as lip syncing and voice cloning can reduce turn around time from hours to minutes. Murf is an AI tool that has voice related features.
- Generating Social Media Copy
Social media copywriting has a huge role in attracting customers and converting leads. It can increase traffic by creating SEO-rich meta titles and descriptions for home pages. By using NLP and ML, business can generate copy in seconds from prompts.
Final Word
In conclusion, applications of Generative AI in social media marketing are vast and it has the potential to transform social media marketing. Generative AI can generate large scale engaging and personalized content through various technologies such as NLG, chatbots, image, video, voiceover, copywriting generation etc.
