Empowering Precision Medicine: Centralizing and Productizing Data in Life Sciences

Executive Summary:

The Life Sciences industry is transitioning from siloed, manual data processes to centralized, productized data strategies that drive predictive intelligence and proactive decision-making. A leading biopharma company partnered with Infosys to overcome inefficiencies caused by fragmented systems and outdated reporting. By building a unified data architecture, implementing advanced ETL pipelines, and integrating GenAI-powered insights, the company transformed its portfolio management capabilities. This shift has improved data accuracy, reduced manual effort, and enabled real-time, strategic decisions.

Over the past two decades, the Life Sciences industry has steadily evolved from building data lakes and automating processes, to reducing manual workflows. Traditionally, organizations tackled operational inefficiencies by increasing resources, outsourcing, creating siloed point solutions, or automating individual processes.

Today, however, the industry is undergoing a significant shift toward centralized data strategies and product-centric approaches. Companies are increasingly developing data products with integrated, reusable data assets that offer insights at the product level rather than on a project-by-project basis. This evolution is enabling predictive intelligence and more proactive decision-making.

From Lagging Reports to Leading Decisions: A Biopharma’s Strategic Data Shift

A large biopharmaceutical company aimed to accelerate drug time-to-market while ensuring zero compliance misses. To support this vision, their Product & Portfolio Management (PPM) team needed accurate, real-time insights into costs, resourcing, budgeting, forecasting, and competitive intelligence.

However, the existing process was:

  • Highly manual and fragmented
  • Dependent on clinical data collection from over 11 disconnected systems
  • Prone to errors and delays, especially in global data collation
  • Generating reports that were outdated by the time decisions were made

This outdated approach was impeding informed decision-making at the portfolio level.

From Fragmentation to Flow: Engineering a Seamless Data Ecosystem

To address these issues, we collaborated with the client to:

  • Develop a new Master Data Management (MDM) system focused on capturing only relevant data points
  • Design a One Mesh Architecture to unify data from disparate sources
  • Implement robust Extract, Transform, Load (ETL) pipelines to extract, transform, and load data into a centralized cloud environment
  • Reintegrate the cleaned and structured data into visualization tools like Power BI and Tableau

Outcome – Real-Time Insights and Scalable Decision-Making

With the foundational architecture in place, we further enhanced the system by integrating Generative AI, enabling a chatbot-like interface for on-demand, conversational insights.

This transformation has:

  • Significantly reduced manual reporting
  • Improved data accuracy and availability
  • Enabled faster, more informed decision-making for the Product & Portfolio Management Team

As a result, the client is now better equipped to meet their strategic goal of speeding up drug delivery to market without compromising compliance.

 

 

 

Author Details

Zabiulla Khan

Zabi comes with 18+ years of experience in Life Sciences Industry. He brings rich experience in Delivering Techno-Domain Projects in R&D domain specifically in Product & Portfolio Management, CDM (Clinical Data Management), R&D Data Analytics, Real World Data, eTMF (Electronic Master File) & CTMS (Clinical Trial Management System)

Himanshu Rao

Himanshu is a seasoned analytics professional with over 12 years of experience in the pharmaceutical and healthcare analytics domain. Throughout his career, he has partnered with leading global pharmaceutical organizations, delivering strategic insights and solutions across a wide spectrum of functions, including commercial analytics, competitive intelligence, reporting, R&D operations, and portfolio management. His expertise spans advanced data modeling, decision support, and the development of innovative GenAI solutions tailored to the unique challenges of the life sciences industry. He brings a strong track record of translating complex data into actionable intelligence that drives business growth and operational efficiency.

Inder Neel Dua

Inder is Partner at Infosys Consulting and leads the Life Sciences unit. With over 18 years of consulting expertise, he specializes in Listening, Communication and Solutioning business objectives with practical implementation. Inder likes to simplify complex information, develop effective frameworks, and streamline delivery through change management and operational effectiveness.

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